How we work

The first step in our journey is your business goals aligning content operations to your strategy for growth and brand success. We explore how content operations can impact your operational performance, productivity, customer and user engagement, revenues, growth, profitability and ultimately enhance your brand value. Wherever you need greatest impact, we will focus in on your key objectives.

In this journey, a great dialogue is essential. In building a partnership we can deeply learn about what you need to deliver real-world impact you can measure.

Gathering & Analysis of requirement

Gathering business requirements is crucial before creating any software, as it helps the team determine what is needed. Stakeholders and project managers focus on questions such as who will use the software and what data should be included. The team creates a general outline based on the answers, analyzes the data, and prepares a requirement specification document for the next phase of development.

UI / UX Design

In the second phase of software development, the draft design is prepared from the initial requirements. The system designs specify hardware and overall system requirements, aiding in software architecture. Design specs serve as input for the following phase, where testers develop test strategies and procedures.

Coding / Implementation

After receiving the design documents for the software to be created, the work following the design stage is divided equally into various units and modules. This is the stage where actual coding begins. The main focus of the phase is the development of perfect codes by the developers. This particular phase is the longest in the entire protocol.


If you want to know what is software development; you can never skip understanding the testing stage. This particular stage is very crucial for the developers. If anything goes wrong in the testing stage or any error is noted in the codes, it can lead to the repetition of the coding process, and the cycle goes on till the completion of the same. In this stage, all variants of the functional testing such as integration testing, unit testing, system testing, acceptance testing, and non-functional testing are done.

Deployment stage

The deployment stage follows error removal in coding and involves implementing the finalized code into the software for delivery to customers. Beta testing is then conducted to ensure the product works well on a large scale, and any bugs or necessary changes are immediately reported to the team of engineers. Once the bugs are fixed, the final deployment occurs.


Once the customers start using well-developed software, the actual issues start surfacing with time. This doesn’t mean that the software will get corrupted. However, it might require occasional issues surfacing time and again. This particular process is termed as maintenance for the finalized product or software.